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We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. It took an actual village of Snykers to ideate, build and execute this virtual event. We also recorded overwhelming repeat attendance (up to 60%).Uncertainty of whether an event would be live or transition to virtual. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies. Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time.
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This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans. This downhill par 3 features a heart-shaped green with plenty of trouble on all sides. Hug your tee shot as close to that bunker as possible for the best approach into the green. The 8th is a par 5 with multiple fairway bunkers both left and right. Favor the right side on your tee shot as bunkers protect the left side of the fairway on this par 4. The putting surface is sloped with a high central mound feeding the ball away from the center of the green.- It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger.
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- We put these plans into play during the last week of February 2022, just a month before our early bird pricing break for Annual conference was scheduled to expire.
- They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees.
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- Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours.
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Events people are not built to do virtual only events. Without the hard work of many teams, the events department wouldn't have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. After the bonus is credited, you can use it to play selected games.- I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies.
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- For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.